Social media for marketing a business

Here's a good reader on using social media to develop markets and business. What I'm wondering if I can develop a course or service for local Otago businesses along this vein? Is there, or will there be a demand for such knowledge and insights? Check out the 5th paragraph in the introduction where he describes the gains he made in his boutique tourism business:

• Slashed my marketing budget by over 80%
• Fired my publicist and her expensive monthly retainer
• Increased subscriptions to my monthly news letter by 50%
• Almost tripled my revenues
• Increased my profits by 500%

Surely those claims would catch the attention of local Otago tourism businesses? But how might I go about getting their attention and selling my services to them I wonder? Especially when social media is not a big deal in the local scene...

Social Media Marketing 101

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Embedding Youtube Playlists

1. Sign in to Youtube
2. Find a video that you like
3. Click the link that says Playlists
4. Select an existing playlist, or if you do not have a playlist already, click the button that says Add
5. Fill in the details for your new playlist and click the button that says Save Playlist Info
6. Find another video you like that is similar to the first video, and click the link that says Playlists - selecting your new playlist from the list, and then click the button that says Add.
7. Keep doing this, and create a collection of videos
8. When you are finished starting up your playlist, view your Channel by clicking your Username in the top right of the Youtube website
9. As you find videos you like on YouTube, click 'Add to Playlist' under the player to add them to your list. You can change the order of the videos in your playlist by returning to the 'My Playlist' page.
10. The easiest way to embed a playlist is to create a custom player. Go to your YouTube account by clicking the link in the top right that says Account.
11. Click "Custom Video Players", then "Create Custom Player". Select a color and format for your player, and then choose what is going to play in it—you can choose a playlist, your own uploaded content, or your favorites—and then click the "Generate Code" button.
12. Copy and paste the code into your blog entry or web page

How to creat a Google Map

1. Sign in to Google Maps
2. Click the link that says My Maps
3. Click the link that says Create New Map
4. Name your map and give it a description
5. Click save
6. Find your location on the map
7. Click the blue marker, move your mouse over your location, and click again to drop the marker
8. Enter details into the popup box and then click OK
9. Save your map
10. Click the link that says link
11. Click the link that is the pop up that says Customize and preview embedded map
12. Adjust the map that is in this new pop up, and then copy the text
13. Paste that text in your blog, and publish blog

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How to make a hyperlink

This one's for Afife.

This is a link to a video on how to make a hyperlink.

Here is some information on what a hyperlink is!

Here is a link to Leigh's professional blog

Its wikis again!!

I thought last weeks format worked pretty well hey? We start by sitting down away from the computers, going round each person and coming up with a plan each for the night. I think its a good way to get to know where everyone else is at, and to get a sense action before we zonk out in front of the computers.

I'm pretty keen on showing people Wikispaces. Its a free and very easy place where you can set up your own wiki, even create a fancy looking website that is always quite and easy to update.

Good old Common Craft comes to the rescue again, and gives us Wikis in Plain English



So.. what shall we do with a wiki?

How about you set up your own wiki and start a CV for yourself.

Then, lets talk about a Social Media wiki where we can keep notes and collaborate on things...

Here's some help getting started with Wikispaces

Dealing with Youtube and other media

Hi everyone! We are back on deck with a new venue.

Corner of Bath and Goerge St. Watch me embed a map of the location!


View Otago Polytechnic Community Learning Centres in a larger map

Would you like to learn how to do that? Its much the same as with Youtube videos too.

Tonight we will learn how to embed media into our blogs AS WELL as how to set up an account on things like Youtube so that you find the best stuff for you're interests. You you don't have account on Youtube, then you're probably missing the best parts of it all! To you, Youtube must seem like a bunch of teenage home movies. Not so! The best stuff will reveal itself to you when you set up an account and start using it better!

Participate

Edit
This is a kind of guest book. If you've hung out with us exploring social media and you think you're going to keep it up, how about you comment in your blog so we can follow your progress? If you keep reasonably active with your blogging, we'll list you here:

1. Felicity - http://fmbodyworks.blogspot.com/
2. Michael - http://homestaylife2009.blogspot.com/
3. Chris - http://chrislabes.blogspot.com/
   
4. Marc - http://marcdoesburg.blogspot.com/
5. Jonathan - http://datalotsfirstblog.blogspot.com/
6. Veronique - http://veronique-online.blogspot.com/