Social Media and Social Change in New Zealand

Picked this one up from a Tweet by Saah Stewart: Social Media and Social Change in New Zealand by Simon Young.

Social Media and Social Change in New Zealand

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My presentation to a group of students from Regis University who were visiting New Zealand. Their interest was in the highly successful "Like Minds, Like Mine" campaign, and also the use of social media for social change. Interestingly, although LMLM currently doesn't use any social media, the principles are the same: have a clear simple message, build relationships and spark conversation.